This past spring the Floyd County Economic Development Authority held the Floyd C4: Creators, Curriculum, Coaching and the New Business Challenge. This event signified an important step towards Floyd’s long-term goal of strengthening and diversifying its local economy, by spurring creativity and innovation. The challenge included a 6 week program of classes and mentoring, drawing on the skills of successful local business people. Following one-on-one business counseling and coaching, participants were given the opportunity to pitch their business idea in a final challenge. Over $11,000 was awarded to participants; the winner-Rhonda Withington- received a $5,000 award to for use in the development of her natural and organic body care product line. There are plans to host another challenge in spring 2016. Anyone interested in starting or expanding a business in Floyd County is welcome to participate. To learn more: Lydeana Martin, email@example.com.